Expert Advice: How Do You Show Dallas to People Moving Here?
July 24th, 2014 | by Alicia Roberts
Photo / Shutterstock
With the continued strength of the North Texas economy and all of the announcements of corporate relocations to the region, all eyes are on Dallas. And that means we have many opportunities to introduce newcomers everything we have to offer – from great neighborhoods to shopping, dining and entertainment to expansive ranches and land.
We talked to some expert agents at Briggs Freeman Sotheby’s International Realty how they show Dallas and greater Texas to people considering a move. Here’s what they had to say:
Q: How do you show Dallas, and the greater Texas market, to people moving here?
A: The resources and advisers needed to guide new clients through the complex rural markets of Texas are critical to good service. No regional or national brokerage can credibly compete with Sotheby’s International Realty’s global reach and seamless professional representation. We first determine the area or region of Texas a client is interested in through a series of questions based on needs and wants. Then it is simply a matter of narrowing our search with statistics, mapping and demographics.
A: Being a native of Dallas helps a lot. I know the city’s history. You can start a tour at the core – the Trinity River and everything that’s happening there – and then visit the neighborhoods, like the spokes in a wheel. When my clients aren’t sure about which neighborhood they want, but they’ve given me criteria such as price, school choice and style, I will map out a concise overview so we can drive through to highlight amenities and ranges.
A: When I work with out-of-town buyers, it is imperative that I have a thorough understanding of what they are looking for: location, price range, commute, neighborhood characteristics, schools, proximity to airports, interests and shopping needs. When they begin their search, I take on the role of Dallas ambassador – greeting them with a collection of reading materials and giving them a tour of the city. It’s my job to help them find their place in our community.
A: In the Ranch Division, we start with getting to know our clients and really understanding what is important. Then we look at a big map that overlays one- and two-hour drive-time rings from the metro area. Once we have a general target, we load up and go for a ride, showing them not just individual ranches for sale, but surrounding towns and other points of interest that contribute to the character of the area.
Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.